Jayaraya is a psy-industrial inspired musical project from Gothenburg, Sweden and it was formed in early 2022 by Toni Holm Lovén (music & programming). Toni has experimented with electronic music since he was a teenager and his interest in all kinds of musical art, especially in the industrial EBM genres, has paved the way to beginning his journey as a producer. Jayaraya focuses on creating psychedelic sounds, mixing a diversity of ethnical, tribal, and melancholic atmospheres; heavy,
crunchy beats; and catchy melodies. Jayaraya is the expressed vibrational alchemy and uncompromised reflection of Toni’s inner world, with its only goal of manifesting the magic of true forgiveness.